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Account Sales Specialist

At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and, most importantly, our Associates. In fact, we see a day when each will say, “I can’t live without them.”

Our SpartanNash family of Associates is 17,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s People First culture, Operational Excellence and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!


850 76th Street S.W. - Byron Center, Michigan 49315

Job Description:

Position Summary:

This role is responsible for executing sales with current and new potential customers. Collaborating with Account Sales Managers, Field Merchandisers and Category Managers to deliver promotional opportunities to grow outbound sales.

Here’s what you’ll do:

  • Conduct outbound sales calls to new and new potential customers to sell establish new business for customized and specialized category opportunities, communicate upcoming promotional/seasonal programs.

  • Leverage analytical insights (e.g., historical, etc.) completed by Sales Ops team to target and execute identified sales opportunities.

  • Prepare and distribute targeted emails and materials for new and existing customers.

  • Proactive outbound sales calls to current and new potential customers aligned to a specific region (e.g., Lumberton, GRR, Lima, etc.) to enhance sales of “at risk” items at warehouse, prioritizing larger customers first.

  • Build in-depth knowledge of latest sales menu cascaded from ASMs to successfully convert large number of outbound sales calls into customer sales/orders/leads.

  • Closely collaborate with Account Sales Managers in growing share of wallet, sales revenue with emphasis on “fresh” categories within customer accounts.

  • Collaborate with Account Sales Managers in developing and updating sales collateral and field-based executions with customers (e.g., product presentations).

  • Gather market intelligence on industry trends, market activities and competitor actions to activate with customers and share back with Sales Ops, who will use the information to generate analytical insights for identifying additional sales opportunities.

  • Collaborate with Account Sales Managers and Field Merchandisers to gather customer feedback and identify additional sales opportunities (e.g., void/gap analysis).

  • Additional responsibilities may be assigned as needed.

Here’s what you’ll need:

  • Bachelor's preferred in Sales, Business Administration or related area or equivalent combination of education and experience.

  • Three years job experience in Sales, Business Administration, or related area.

  • Experience in grocery retail or supply chain operations preferred.

  • Experience with Sales software and tools preferred (i.e. Salesforce, Microsoft Word, Excel, PowerPoint, etc.).

  • Strong written and verbal communication skills.

  • Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines.

  • Ability to work collaboratively with internal associates, including management and external customers.

  • General knowledge of marketing strategies and basic analytical skills.

  • Ability to travel up to 10%.

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer, including disability and veteran, that celebrates diversity and believes employing a diverse workforce is key to our success. We are committed to providing equal employment opportunities to all individuals.

We are not able to sponsor work visas for this position.

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Putting People First

Just what do we mean when we say that SpartanNash has a People First culture? Helping others feel valued and recognized for their work, providing helpful feedback to help coworkers improve, and rewarding winning performance are all ways that we can – and do – live this culture on a daily basis.

Learn More About Our Culture

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At SpartanNash, people matter. We want to hire and retain the best, then help them succeed. If that’s you, let’s find your next role at our food solutions company.

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