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Loyalty Specialist

At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and, most importantly, our Associates. In fact, we see a day when each will say, “I can’t live without them.”

Our SpartanNash family of Associates is 17,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s People First culture, Operational Excellence and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!


850 76th Street S.W. - Byron Center, Michigan 49315

Job Description:

Position Summary:

This role is responsible to support the execution and implementation of assigned Company Loyalty Marketing programs and activities; work with various internal and/or external teams to coordinate, communicate, distribute, etc. integrated marketing solutions.

Here’s what you’ll do:

  • Assist in the development, execution, tracking and optimization of assigned Loyalty Marketing functional areas including Points/Rewards, Personalized Offers, Customer Data Enrichment, Operations, and Communications & Branding.
  • Support the development of the customer lifecycle, monitoring, and growing customer engagement across the entire store, from beginning to end.
  • Work cross functionally across Marketing, Merchandising, IT, Retail, and 3rd party vendors.
  • Assist in the planning of assigned marketing strategy, solution, and/or program to drive company profitability.
  • Assist in the development, execution, tracking and optimization of assigned Loyalty programs, campaigns, and projects.
  • Prepare, maintain, and distribute marketing materials and communication pieces (i.e. print, digital, etc.) across various platforms/channels for assigned loyalty marketing program(s); ensure company marketing message is integrated and consistent across messages and channels.
  • Develop and maintain marketing project schedules and status reports; may obtain cost estimates and track actual expenses.
  • Create various reports (i.e., program utilization, consumer insights, engagement, redemption, cost analysis, etc.), prepare analysis, and make recommendations to enhance programs and solutions; communicate information accordingly.
  • Maintain current knowledge of industry trends and best marketing practices; make recommendations to improve current programs and processes.
  • Additional responsibilities may be assigned as needed.

Here’s what you’ll need:

  • Bachelor’s degree (required) in Advertising, Communications, Business Administration or related area or equivalent combination of education and experience.
  • 3 to 5+ years job experience in Marketing, Advertising, or related area.
  • Passionate about the customer – always looking to understand our customers, what motivates them and drives their behaviors, and then continuously improve the customer experience by solving customer problems.
  • Data focused – possess the ability to work with, analyze, interpret and convert data into action.
  • Financially literate – Understand the business KPIs and how the Loyalty team contributes to those KPIs. Understand how to deliver business results so the business can deliver for the customer.
  • Growth minded – Willing to test and learn, have curiosity to challenge what currently exists, and ask what else could be.
  • Collaborative – able to work across the Marketing, Merchandising, and Operations teams to articulate and persuade others of the benefits of loyalty, as well as listening and understanding how that fits into the broader company mission.
  • Technically Proficient – Strong ability to understand what is technically possible, how Loyalty systems work, and how the data flows through each system.
  • Driven to Act – has the drive and the willingness to take action, but the patience to achieve the desired results.
  • Strong written and verbal communication skills.
  • Must have attention to detail and effective planning, organization, prioritization, and project/time management skills to meet deadline driven timelines.
  • General knowledge of marketing strategies and basic analytical skills.
  • Proficient computer skills including Microsoft Office (Excel, Word, and PowerPoint) required.
  • Experience with of any Loyalty marketing software or suite of and tools preferred.
  • Familiarity with: SQL, and Python for scripting and data analysis, preferred.
  • Ability to travel up to 25% based upon department and customer needs.

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. The noise level in the work environment is usually low to moderate but may be high in some settings. Travel requirements vary by assignment.

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer, including disability and veteran, that celebrates diversity and believes employing a diverse workforce is key to our success. We are committed to providing equal employment opportunities to all individuals.

We are not able to sponsor work visas for this position.

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Putting People First

Just what do we mean when we say that SpartanNash has a People First culture? Helping others feel valued and recognized for their work, providing helpful feedback to help coworkers improve, and rewarding winning performance are all ways that we can – and do – live this culture on a daily basis.

Learn More About Our Culture

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At SpartanNash, people matter. We want to hire and retain the best, then help them succeed. If that’s you, let’s find your next role at our food solutions company.

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